ENGINEERED FOR EXPRESSION
Randolph sunglasses are handmade with the same precision and care they’ve used to outfit military pilots, earning them a cult following among men. But when it came time to speak to women, we leaned into a new luxury trend: IYKYK. Because today’s fashion isn’t about mass appeal—it’s about niche brands and expressing individuality. That’s what "Engineered for Expression" is all about.
THE MANIFESTO
To steer the brand forward, we created a new brand book. It affirms Randolph’s values, lays out best practices, and serves as the litmus test for everything that follows the "Engineered for Expression" campaign.
