TAKE A SEAT, TAKE A STAND.
Women's sports are on the rise, but the WNBA's empty seats tell a different story. This season, the WNBA is calling on everyone who supports women to step up—literally. By showing up to the game, you’re doing more than cheering from the sidelines. You're standing up for women everywhere.
THE ARENA DIVISION
Arenas are split into sections, so we gave each one a cause. Take a seat, pick a cause, and the WNBA will donate part of your ticket to an organization fighting for equality. This time, we let your seat do the standing.
Partner organizations included Planned Parenthood, The United State of Women, GLSEN, Mentor, It’s On Us, and Bright Pink.
TV SPOT
#WNBATakesAStand
On May 20th, our campaign got its own Twitter emoji that popped up every time someone used our hashtag.
THE RESULTS
Over 500 million Media Impressions.
Attendance shot up by 14.8% and merchandise sale rose by 50%
Viewership increased by 38% over the year.
